Y U R I Through my background in education and consulting, I focus on business-driven UX to create impact through systematic thinking. What excites me most is finding the sweet spot between the best user experience and successful business outcomes. Recently, my work has focused on B2B, data, and the energy sector. Qcells Conceptualizing and designing a VPP portal for B2B & internal users from the ground up to increase task efficiency for internal users and engagement for B2B users. B2B UX Research IA DataViz Qcells Design System Establishing Qcells' web design system from the ground up to enhance designers' efficiency and streamline communication with developers. Design System Accessibility Coming Soon Designing the user experience across multiple platforms, including web, mobile and desktop. Redesigning a company's brand. Rebranding Adaptive Alpha Grid Visualizing data for developers to quickly and accurately access important information from the EV charging infrastructure database. B2B DataViz IA PROBE Creating a 0-to-1 e-commerce app that helps users select everyday clothes wisely and enjoyably, aiming to reduce textile waste and body image anxiety. B2C Prototype IxD
